HEmpz, the world’s largest producer of the oil used in flower bombs, is selling a $6 million fragrance called Flowerbomb.
The fragrance, which uses the perfume-like aroma of flower petals to boost perfume’s longevity, is made by the perfume company that’s based in Germany, and is marketed as an “innovative blend of the world class aroma of the hemp, oil, and oil-laced plant material.”
The company says the fragrance “will provide a more youthful fragrance for women and young men who enjoy the hemlock, cedarwood, and oak, with a blend of floral notes.”
Hemlock is the plant that grows in hemlocks, and cedar wood is the wood used in the perfume’s aroma.
The company’s announcement of the fragrance’s launch comes as hemlocked companies are facing a resurgence of interest in the plant-based fragrances.
Last year, flower bombs were one of the top-selling fragrance categories in the U.S., with a sales of nearly $4.7 billion.
According to Nielsen, the perfume business accounted for $2.2 billion of the $3.6 billion spent in 2015 on fragrance.
In 2018, Hemlocks sales jumped by 40 percent.